MSEM

This was a collaborative project completed with a small team of designers. We were tasked with developing branding for a department at CSUN, with each team member exploring different visual directions and concepts. The work shown here represents the progress and design exploration I developed before the team ultimately decided on a final style guide.This project was also my first experience working closely within a team of designers and taking on a leadership role during parts of the process. It taught me how to collaborate effectively, communicate ideas clearly, and work through different creative perspectives in order to reach a cohesive final direction. Additionally, the project helped me gain experience interacting with clients in a more professional manner, including presenting concepts, receiving feedback, and refining designs based on our art director.