STRAY

This project highlights my experience creating Key art sketches and concept designs, we selected one direction to refine. During the process, I realized the design wasn’t fully capturing the film’s tone, so I revisited an earlier concept and developed it further. The client immediately connected with the new direction, and it became the final poster for the film, and from there developed the entire marketing campaign.

The Sopranos
Re-design

For this assignment, I created key art for a streaming service advertising campaign. I explored multiple visual concepts, experimenting with imagery, typography, color, and layout to capture the tone of the series and engage the target audience. From these explorations, I developed both a teaser poster and a one-sheet design for promotional use across multiple platforms. This project strengthened my ability to balance creative storytelling with effective marketing design.